Jason Edmiston’s ‘Evil Dead 2′ Poster Process

Today I bring to you an awesome case study of one of my favourite artists Jason Edmiston and his work on his poster ‘Evil Dead 2′. He gave me the OK to post some of the pictures he has been putting up on Facebook of his process from conception to execution which I found to be interesting and a good lesson in transparencies and screen-printing from a digital standpoint. Anyways let me show you what your here to see!

Step 1 - The first part of his process is of course the pencil art. Drawn from Screen Grabs, Image Searches and a Model shoot. At this stage he works out the details and the anatomy of the figure.

Step 2 - This is his rough colour draft, this is where he sees how the colours will interact with each other, test out transparencies and what will and won’t work colour wise. He is building up the colours like a watercolour artist would.

Step 3 - (Colour 1/8 – Opaque Beige on Cream Paper) – After he has signed off on the colour palette he begins painting each layer in Photoshop, One colour at a time underneath he pencil art. (Note: He is using Multiply on this Photoshop layer). Using a combination of brushes, soft, hard and textured he is able to achieve the same looks as he does with his hand-painted art.

Step 4 - (Colour 2/8 – Opaque Light Blue) – Next colour goes down in Photoshop over top of the beige but underneath the pencil art layer. Again with the variety in brushes to achieve a painted look. Even just with this second colour, the depth is incredible!

Step 5 - (Colour 3/8 – Transparent Dark Blue) –  Here is where the image really starts to gain some momentum and really create something special. New colour which means a new layer but for this colour the layer is set to Multiply Mode in order to approximate the look of the transparent inks. He takes advantage of the transparent inks by painting in more depth by building up darker areas with this layer, using transparency. This allows him to get a much fuller colour range instead of just using blocks of colours.

Step 6 - (Colour 4/8 – Transparent Tan Brown) – Over top of the Dark Blue he creates a new layer for the Tan Brown. Set in Multiply Mode again he paints over top of the facial features and other areas that require this colour. Once again his choices in brush strokes and textures are vitally important and create the unique sense of hand-painted qualities.

Step 7 - (Colour 5/8 – Transparent Dark Brown) Next up is the Dark Brown. Really bringing out the branches in the image the dark brown acts the same way as the dark blue does. He is able to paint areas lighter/darker as he needs to without using full on colours due to his use of transparencies! Genius!

Step 8 - (Colour 6/8 – Transparent Yellow) – Again using Multiply Mode for this layer in Photoshop you can see that he is using the colours far beyond how they may normally be used. Getting 4 or 5 yellows out of just 1 by using transparencies.

Step 9 - (Colour 7/8 – Transparent Red) – Injecting the ‘evil’ into the image in my opinion! Looking fantastic at this point. Same principles as the earlier layers.

Step 10 - (Colour 8/8 – Opaque Black) – Here it is, the final colour and it is Opaque Black! He begins this layer by creating it on a Normal Layer Mode (Other layers were on Multiply). The last layer deepens the shading, giving the poster more depth than before and enhances the contrast. Unlike other artists and their methods of trapping, Edmiston does this by using colour fades and softer edges so the final product will look more like his painted artwork.

And there we have it guys! Hope you enjoyed the process of Jason Edmiston’s artwork for ‘Evil Dead 2′. I know I did! And thanks also to Jason himself for allowing me to post this up here! Top guy, willing to share his work which is a valued quality, not expected but of his own accord! Truly appreciated! Check out his website and his Facebook page as well!

 

My Thoughts: The New ’21st Century Fox’ Logo Re-Design

21st Century Fox New Logo Redesign Pentagram
21st Century Fox Logo Redesign Pentagram

21st Century Fox from 21st Century Fox on Vimeo.

So its been quite a few days since the unveiling of Pentagram‘s new logo for ’21st Century Fox’, and what a critical, mixed and explosive few days its been! If I were to hazard a guess on the critical response the logo has garnered since its release, I would have to come down on the side of ‘Mixed to Negative’. There have been some widely varied responses such as; “It looks like something interns could have whipped out..” to “It’s not too bad… I guess..” so the public is out and they don’t seem to be very happy with it. As for me, well I’m still undecided on it, I see both sides, the good and the bad and indeed the ugly. Here we go!

Ok, so the good? – Well for a start, I dont think it is a bad logo altogether, i think it is a modern logo with some great characteristics about it. I myself really like the icon part of the logo, heralding back to the spotlights of the 20th Century Fox logo, I like the look of that part. I like that they felt they didn’t need to have the spotlights perfectly 45 degrees and symmetrical, I think that would have made it too bland and unimpressive. The off kilter spotlights make it minutely more interesting and therefore worthy of a second look. The typography chosen is only ok in my opinion. Overall, I don’t mind the text, is bold and structured which I usually like, but I hate the ‘R’ in Century, particularly the end of it. To me it just kills the typography and makes it look cheap. Not a good move! So Im mixed about the typography. I like the stacking of the text as well, gives it some strength and suits the icon part better too.

The Bad? – Well I think that Pentagram could have done better, given their history with some major brands and their successes with it. I believe they could have made it look much better and much more striking considering the theme, supporting elements and the broad history that surrounds this mega company. Like I said previously too, I hate the ‘R’, I just… hate it. Another element of what I dislike about this is how the presented it to the public. I believe they could have done much more with the release of it. All that came with it was a 10-second video (See above) with a crappy animation of the logo which I am really hoping isn’t what may play in front of shows or movies. If it is, well then we have all lost something special, cause the grandiose 20th Century Fox logo is fantastic if a little outdated, but there are some pretty special memories that have played after that massive intro, namely ‘Star Wars’.

Overall? – Well I am going to reserve 100% judgement either way because I feel i need to see it in context, in all its creativity to fully give a judgement. I really want to see how it will get utilised, how creative they will go, whether or not that animation is the extent of the animation side, or if they plan on doing some live-action animated tags, or were they will go with the special effects side. But if I had to give a reserved judgement now, I would say.. “It’s Ok”. I don’t hate it like some people do, yet I know Pentagram could have done better.

I would love to hear some (constructive and conversational) thoughts about this! Comment away!

AgIdeas 2013 and the NewStar Awards

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So I have just got back from Melbourne where the annual design conference ‘agIdeas‘ happens! This year was a little different for me as I was attending the event as shortlisted entrant rather than just a spectator. As a part of the conference, agIdeas hosts a competition called ‘NewStar‘ where any student enrolled in a tertiary education can submit some work of art and design to be reviewed and if deemed good enough, to be selected into the Top 30. Fortunately for me I was selected to be in the Top 30 with my Title Sequence for 28 Days Later I created well over a year ago so I was obviously quite ecstatic! This meant that I had the opportunity to win an all-expenses paid trip to one of a few selected high-profil design studios across the globe including ‘Prologue‘, ‘Pentagram‘ and many more! It as been a long wait since I found out in approximately November last year till yesterday!

Unfortunately I didn’t manage to win the prize but the winners had some fantastic pieces so it was no wonder they had won! Also unfortunately I couldn’t also attend the other couple of days of the event (including today) but from the speakers I did see there, I could tell it would have been a great conference! Another note I should mention is that all the Shortlisted entrants of NewStar and their work were all exhibited at the State Library of Victoria so that was pretty cool! Here is a picture of me next to my work at the library.

Onwards and upwards!

Inspiration: Ken Taylor

You know how sometimes there are those artists that are that good that you despise them just a little bit? Well in my opinion Ken Taylor is one of those. Primarily beginning designing for music his unique visual style has exploded onto various posters, t-shirts, beer labels as well as much more. His posters and images are just stunning, so much rich detail that it just makes anything pop right off the page. The detail that he puts into his work seems to give the subject a hyper-realism; looking so much like the real thing yet we as a viewer know that the real life image isn’t created how he has created them, giving the image a sense of familiarity, yet a distinct creativeness. For anyone that has a vested interest in Poster Design (Band/Gig Posters or the Alternative Movie Posters) then Ken Taylor will be surely a household name. His compositions are striking and always have a sense of purpose, of flow and visual coherence. Nothing appears to be just smacked on the page, but carefully placed to fulfil the best composition possible. The actual imagery that he uses is often quite odd, not really what would one would expect to see on a band poster but somehow Ken manages to still make it beautiful (take the ‘Phish’ posters, with sloth’s wrapping themselves around houses, very strange!). Along with all this, he manages to choose the most visually creative colour palettes around, usually involving colours that you would never think to stick together, yet they manage to aid the poster as a whole and take it to a whole new level.

I remember when I first saw Ken’s work through the illustrious Mondo Collective and I can still remember my first reaction; shaking my head in awe/jealousy. I think it was his ‘Thor’ poster that really captured my eye cause at the time the movie was coming out and I was loving the Marvel surge in movies and I saw it and it blew my mind. Along with how detailed his images are and what not, his output is ridiculous! Man can this guy pump out the images and with such a ridiculous amount of quality, it never dips. Alright, enough idolising! If you want to check out more of his stuff then check out his website as well as his Instagram. He posts some great process shots on their too which is always a great way to check out what he is up to!

 

 

 

 

 

Inspiration: James White AKA Signalnoise

As one of the first posts on my new website and blog, I thought I would dedicate it to an artist that I have followed for nearly 4 years and I highly respect; James White AKA Signalnoise. Canadian, hard-working and a crazy obsession with older design (70′s stuff a lot of the time), James’  work has evolved from a deeply retro, bright and colourful design aesthetic towards a more illustrative and rough tone recently.

I still remember when I first found James’ work on Flickr all those years ago and thinking that his work was a ‘new familiar’ (if I can coin that term), in the sense his work felt like the design of old, (again, the 70′s style), of the familiar but in a freshly modern way, if that’s at all possible!? After I explored his Flickr account endlessly I then hopped on over to his website and made sure I saved his site in my Bookmarks (I believe he was the first designer that I actually began to follow, and not a tutorial site or whatever). Over the past 4 years or so I have watched his career tentatively from the background and watched his career blossom so to speak. His approach to design and processes behind it is another reason I still follow him. James has a very interesting take on it all and it is very interesting to watch his SNBC (Signalnoise Broadcast) Episodes and him talking on different aspects of the design community and the workflows we all undertake.

I feel like I am loyal to James White and following his stuff, weirdly, like I can’t not follow his blog and website. I also feel like I have experienced his ups and downs (If you watch his SNBC Episode on his transition from Movie Posters to his illustrations, I felt sad with him.) with him to so its been great to have a designer that is very open about his experiences and is open to actually share his happiness, frustration and willingness to other designers such as me.

Overall, James is just a great guy himself, and his art is just another arm of his overall exuberant personality. So please jump over to his blog and check out his stuff, read up on his posts, watch his broadcasts and peruse his portfolio cause he is an interesting human being and is always keeping his stuff fresh!

Here is some of his work:

Welcome to my Website!! (v1.0)

Hello Everyone! First off I just want to say a big thank you to everyone who is currently viewing my site and my portfolio. I truly appreciate it!

Secondly, Welcome to the website! I have FINALLY got it up and running. Needless to say it has been a process to get to this point but now that I am here, and that is up and running I am truly happy with how it turned out! For the past year or so, I have been using another WordPress blog as my means of communication but I can say that it was fairly useless. It was barely updated and it was a pretty flimsy site, I couldn’t have a stable portfolio connected to it and I just wasn’t happy with how it looked. Everything needed a fresh new start and I figured since I finished University and I am looking towards the future, I thought a new website would be a great start. I want to keep this website/blog updated with fresh information, articles and most importantly; new work I have completed. I want to feature artists that inspire me as well as document my processes and opportunities that have come my way! I have failed at keeping a fresh and updated blog before so I really want to make a good go at this and I hope that if it is connected to my portfolio that I will keep it up to date.

Anyway, enough jibba-jabba, Enjoy the site, at the moment there aren’t many (or any really) posts but I will be getting on to it over the next couple of days to weeks, starting to populate it. Thanks again for visiting!

Also! Please mind the website for the time being, it is about 98% complete but there are just a couple things I am tweaking here and there so hopefully it won’t disrupt anything on the website, but IF it does, then please shoot me an email on the Contact Page and I will respond.

Website Under Construction

Well as you can tell, my site is pretty bare bones at the moment! But I am working on it! I Promise! Stay tuned for more!